Green Marketing in the Conformation of a Planetary Citizenship in the Educational Field Latinamerican
- ISBN
- ISSN 1390-7247
- Collation
- p. 150-161
- Resource Language
- Spanish
- Year of publication
- 2019
- Topic
- Civic / Citizenship / DemocracyDiversity / Cultural literacy / InclusivenessGlobalisation and social justice / International understandingSustainable development / SustainabilityTransformative initiatives / Transformative pedagogies
- Resource Type
- Research papers / journal articles
- Level of education
- Early childhood care and educationPrimary educationSecondary educationHigher educationLifelong learningTechnical and vocational education and trainingNon-formal education
- Place of publication
- Portoviejo
The article reviews and analyzes the contribution of green marketing in the formation of a planetary citizenship in the latin american educational systems. A documental and biblographic review methodology was used to gather and structure the information. The content of the documents was analyzed trying to discover the implicit competences for global citizenshipo present in the information. One of the main conclusions is that green marketing offers education the possibility of building competences that favour global thinking in students; thing that should be encouraged from a latin american green education perspective for the global context.
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