Evaluation of the Effectiveness of Digital Diplomacy in Building Relationships with the Public from the Perspective of International Public Relations

Diplomacy has been an indispensable part of global affairs, as it is what makes it about relations between global nations. One easier way to connect with the world is digitally in this age of life including International relations.
In this context, the current study seeks to evaluate the effectiveness of digital diplomacy in building relationships with the public from the perspective of international public relations byanalyzing the efforts of the diplomatic mission of the Kingdom of Saudi Arabia in both the United States and the United Kingdom on Twitter The study relied The study relied on a theoretical approach that explains the development of the concept of digital diplomacy and its various functions, presented by researchers Dodd & Collins that illustrates the functions of digital diplomacy through social media platforms. The current study is one of the descriptive studies that relied on the case study approach and the content analysis, by analyzing the content of the tweets, (1181) tweets divided into (730) tweets published through the official account of the Kingdom of Saudi Arabia’s mission to the United States via Twitter, as well as (451) tweets published through the official account of the Kingdom of Saudi Arabia’s mission to the United Kingdom.